Sunday, March 18, 2012

When it rains, it pours



Today a view from the county line bike trail in Rittman. This is the Morton Salt facility. The Rittman location is one of over 20 facilities that Morton operates.

This bit of trivia from the Morton website...




In 1911, Morton created free-flowing salt by adding magnesium carbonate as an absorbing element. Following that, Morton decided to run a series of ads in Good Housekeeping magazine promoting its new product. An ad was developed featuring the little girl carrying the round container and holding an umbrella during a rain shower. The original copy read, "Even in rainy weather, it flows freely." Everyone agreed on the ad's appeal, but thought the copy was too wordy. It was reworded and a new advertising slogan was born!

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